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No, not because he’s engineered a dozen different businesses, five of which went on to achieve million dollar or multi-million dollar status. 

No, not because he’s an ass-kicking consultant who’s helped his clients build strong reputations, big followings, and successful companies. 

No, not even because he’s helped me and my Precision Nutrition team with a host of 8-figure products and launches over the years. 

Of course, all those things are cool. 

But what do accolades mean if you’re living someone else’s dream? What have you really achieved if there’s no time for family, friends, and personal development? Can we even call it “success” if you’re not grounded, content, and happy?  

You see, that’s why Pat Rigsby is awesome. 

Because he’s accomplished everything above (and then some) in accordance with his own, uniquely defined, vision of how he wants to do business. 

Because he’s done all that while prioritizing, not just paying lip service to, his family, his friendships, and his own personal development. 

Because he’s done all that with deep integrity, internal coherence, and a commitment to a certain vision of how he wants to live his life. 

This is what I admire most about Pat. 

He’s gotten very clear on what an “Ideal Business” might look like for himself, in terms of how it runs, and who it allows him to be in the world. Then he brought that vision to life...with remarkable results….repeatedly. 

Even cooler, he now teaches other professionals and entrepreneurs how to figure out what their dream businesses (and lives) might look like for them...and then helps bring their visions to life. 

Yep, that’s why Pat Rigsby is awesome. 

It’s also why this book is awesome. 

When Pat shared the early manuscript with me, I told him it might take a few weeks to read it. With 4 young children at home, my own health and fitness goals, and my role as co-founder of Precision Nutrition (a soon-to-be 9-figure company), I’m constantly juggling priorities. 

However, the truth is, I read the book that very night -- in a single session -- while waiting for my oldest daughter to finish her ballet dance class. (Yep, I’m gratefully running my own ideal business here, too, which allows me a whole lot of time with my children).

I locked into the story immediately. Not only did it describe my early experiences as a fitness and nutrition coach, it described the experiences of almost every coach who asks me for advice today.

You see, so many coaches join the health and fitness industry full of passion...but lacking vision, purpose, and important skills.  

Now, that’s totally cool if they set out to build the skills they’re missing. But, if they don’t, they end up like the Alex character in this story (and a million other coaches I’ve met). Bankrupt, financially and emotionally.  

So thank goodness for the Jeff character (and the few really excellent professional development coaches out there). Without them there wouldn’t be much of an industry today. Our clients wouldn’t get the help they need; we couldn’t live out our professional dreams.  

And thank goodness for Pat Rigsby. With this book -- more of a parable, really -- he presents a compelling, hopeful vision of the future for health and fitness professionals everywhere. 

As I read through it, I realized that some people will want to label it as a “self-help” book for the fitness industry. And, while I understand why, I think it does the book an injustice. 

For my part, this book is a light in the darkness. 

Yes, you’ll learn to “help yourself” and further your career with the strategies Pat lays out. You’ll probably also be motivated and inspired. 

But, in my opinion, the best thing you’ll end up with is a bright light to ward off the dark. A lantern to illuminate the path to your own ideal business, and your own ideal life.