I have started, owned and operated multiple fitness facilities since 2001.
I know what it’s like to start from scratch, open a new fitness facility every six months like clockwork for four years straight, and then start selling franchise units.
I know what it means to be on the front lines, in the trenches, and to experience the emotional rollercoaster of being overwhelmed with duties and responsibilities.
I’m sharing all this because I want you to know that I know what you are going through.
I have years of real world fitness experience under my belt, and for those savvy business owners willing to listen, I’ve been able to help solve some seemingly unsolvable problems.
And if you’d like to know the three great paradigm shifts I always start with as a consultant, it’s these:
1) You are not the hero in this story. Your customer is the hero. Your role is to be the mentor to guide the hero on their hero’s journey. Remove yourself from the spotlight, and focus everything on your business from your customer’s perspective.
2) There are only two universal languages: Music and human emotion. Music notes are the same across the world, and we all feel emotion the same. And while you are not in the music business, you are in the human emotion business. More than being in the fitness business, you are in the emotional delivery business. Write this down: Your only strategy is human emotion. Everything else is a tactic. Your building, weights, workout programs, dieting advice… they're all tactics to support human emotions.
3) Find the right mentor to show you the ropes, and be very selective in your choice.
Which is why I wholeheartedly recommend Fred Zoller and his 298 proven emails!
Through these emails, Fred fulfills on all three points above.
These emails show his masterful understanding that it's not about him; it’s about his customer, and his role as to guide his clients on their [emotional] journey.
If you need more proof of this man’s character, look no further than the success of his business.
That’s why you need to get these emails, personalize them, and start sending them out asap.
Not only will they save you time and money, but they'll also save you from the curse of knowledge — being too analytical from your customer’s perspective.
They’ll help you bond and stay bonded with your members when they are not at your gym.
Ultimately, they’ll help you retain more clients and make you more money.
If you were paying me as a consultant, the advice I just gave you would have cost you hundreds more than these emails.
So get them. Use them. Save some money. And profit from them.
Then, send Fred and email and thank him.